Say what the business does, where, what it wants, why it wants it, and what it’s willing to give in return, all in under 25 words
Write it from the point of view of what the ‘other side’ needs to know, not what your client would like to say.
Be realistic as to what you can achieve. For example don’t seek a buyer of the shares if the company’s past the point of no return, seek a buyer of the business and assets instead.
Some recent examples include:
- High tech engineer based in Dudley seeks urgent cash investment of £150k for new long term sales contract in the defence sector. Would suit investor with time to help in managing the business.
- General engineering company based in Tipton, annual gross profits £250k, looks to merge with larger operation who would bring in sales and marketing expertise. Would suit near competitor looking for efficiency improvements.
- Midlands based retailer of ……… fittings, 90% of sales via the internet, urgently seeks buyer of website. Would suit retailer in same sector or an already succcessful internet retail operation looking to expand into new markets.
- General builder seeks cash investment of £250,000 to buy residential properties for improvement in the Black Country. Security and an equity stake available.
- Dudley manufacturer seeks £200k to buy specialist, state of the art, production machinery to help it move into new markets, in return for equity stake and possible buy out opportunities on the later retirement of the owner.
Be blunt, be brutal, capture people’s attention, do not waste their or your time!