Tip 5 for surviving the recession: Stop, start, continue!

I’ve been asking myself three questions for some time now. I still don’t have the answers, I guess no one has.

Those questions are:

  1. Where is the bottom of this downturn?
  2. How will we know for certain when we get there?
  3. Exactly what will it look like?

My reading of the situation is that things will get even worse at some time: the USA’s failure to deal with the nub of its problems must surely come back to haunt us all; we’ve not yet seen a huge spat between the major debtor and creditor nations.  And these assume the present European sovereign debt crisis is not merely plastered over!

Given the situation, just how do your clients manage their business in the meantime?

I’ve already spoken about the need to take decisive action rather than trust to hope.  This blog is a simple prompt for you to really quiz your client, given the present level of uncertainty and the recognition that not acting is not an option, what he should:

  1. Stop doing?;
    What is your client doing at the moment that wastes his time or cash or is a diversion of resources?
  2. Start doing?;
    What is your client not doing, but should be if he is to give himself the best chance of surviving and thriving?
  3. Continue doing?
    What is your client already doing that he should be doing more of, less of, or better?

When you next call or see your client, why don’t you ask him these three simple questions? – it shows you care!

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